How we keep our content honest

In brief. Pages are desk-researched by a named editor,Kaiser Khan, and fact-checked against NHS guidance, GPhC/CQC registers and each clinic’s own site. We never advertise named prescription-only medicines. We never invent a fee, rating or register number. Commission does not change rankings. If we get a fact wrong, we fix it and log it on/corrections.

Who writes this, and who does not

Kaiser Khan is the named human author in our bylines and in JSON-LD. The role is editor, not clinician. We do not employ in-house prescribers, and we do not put a doctor’s name on a page they have not personally reviewed. A brand name as a schemaPerson is an E-E-A-T anti-pattern; inventing a medical reviewer is worse. Where a page discusses treatment classes, the clinical decision still belongs to the clinic’s own registered prescriber after its assessment.

Nothing here is a substitute for advice from a qualified healthcare professional. For emergencies use NHS 111 or 999, not this site.

How a page is researched

Desk assessment, step by step: (1) identify the question a UK patient actually asks; (2) read the current NHS page and any NICE or MHRA position that applies; (3) check the GPhC register for any pharmacy we name, and CQC where a clinic claims registration; (4) capture comparison figures only from the clinic’s own site, with the URL and the date; (5) write a verdict that names who should skip the online route; (6) add FAQs that match the questions, not marketing slogans. We do not scrape forums and “rewrite in our voice”. We do not copy competitor phrasing.

Every specific number on a clinic row — consultation fee, delivery fee, Trustpilot score, GPhC number — needs a capture date and source URL. Service details older than 45 days and registration details without a recent register check are withheld at publication from the table, CSV and answer-engine copies. If we cannot source a detail, the UI renders “Check site” or “Check register”. Absence of a figure is not evidence of absence; we never render “unregistered” or “unscored” from a missing value.

What we will not publish

Named prescription-only medicines, or class-and-device language that functions as an advert for them (UK MHRA/ASA rules, and our affiliate network’s stricter terms). Guaranteed approval. Invented wait times, prices, ratings or register numbers. A claim that Sanara Health is a pharmacy, clinic, or that we handle patient data. First-hand clinical experience we do not have. Years in URLs (“best online pharmacy 2026”) that rot every January. Supplier star-ratings copied into structured data as if they were ours.

We describe treatment options at class level — weekly weight-loss programmes, on-demand ED tablets, topical hair-loss plans — and compare the services that offer them. The clinic you choose decides whether a medicine is suitable for you.

What money cannot buy

Clinics cannot pay to appear, to rank higher, or to have a fee or rating omitted. Affiliate links are marked with * and use rel="sponsored nofollow". The comparison table includes clinics that do not pay us; when the free NHS route wins (Pharmacy First, NHS emergency contraception, NHS repeat prescriptions) we say so, even though that click earns nothing. How the money works is on/how-we-make-money. Scores and rankings are firewalled from payment: the clinic data file does not have a “paid placement” field, and the build will not grow one. Partners on our published Featured or Premium plans can buy only clearly labelled “Sponsored” slots, which sit outside comparison tables and never change a clinic’s order, figures or description.

What triggers a correction

A published, checkable fact that is wrong: a fee that the clinic’s own site no longer shows, a Trustpilot score we transcribed incorrectly, a GPhC number that does not match the register, a sentence that implies we prescribe or dispense. We update the page, change dateModified only because the content changed, and add a dated row to the corrections log with the old value, the new value, and the source. Copy-edits and new articles are not corrections.

Spotted an issue? Tell us or emailhello@elitedigitalagency.io. We want to know. Safety reports about unregulated sellers should also go to the GPhC and MHRA — we are a publisher, not a regulator.

How often we re-check

Clinic fees and ratings drift. The comparison file records a capture date per clinic; the latest service details were checked on 23 September 2026. We re-check figures when a clinic changes its public terms, when a reader flags a mismatch, and during a regular review of the full table. The build withholds figures that are already more than 45 days old; the live site still needs regular publication to remain current. Guides are reviewed when NHS or MHRA guidance changes, and at least annually. We do not bump a “last updated” line to look fresh.

How this site is allowed to talk about medicines

UK law treats advertising of prescription-only medicines to the public as a different activity from education. We stay on the education side: class-level descriptions, clinic-level comparison, and a hard build gate that fails if a banned brand or generic name appears in the output. That gate is why some older URLs now redirect — we renamed pages rather than leave an illegal advert in the archive. The redirects are listed in the Astro config, not on this policy, because they are engineering, not a change of clinical fact.

If a future affiliate network adds a stricter word list, we will tighten the gate rather than argue. Traffic is not a reason to publish a sentence we cannot defend to the MHRA or ASA.

The same facts are offered as HTML, as per-page Markdown (rel="alternate" type="text/markdown"), as llms.txt, asRSS, and as a datedclinics.csv dataset. If a machine surface disagrees with the page, the page is the source of truth and the surface is a bug — report it.

Who this policy is not for

Skip Sanara Health if you need a diagnosis, an examination, emergency care, or a named clinician accountable for your prescription. We will not pretend to be that. Use NHS services, or a GPhC-registered pharmacy after a real consultation. This site is for people who already know they want to compare regulated UK online clinics — and who want that comparison to stay honest when money is involved.